Archive
KFC Hunger Strike
The latest seeding campaign we undertook for BBH on behalf of their client KFC was a great success. The target for a 6 week campaign was to reach 125,000 game plays for the game Hunger Strike developed by Naked Penguin Boy, but over the course of the campaign we achieved 1.5 million game plays.
To read the press release from the launch in August 2007 click here.
The game was left live on certain sites after the end of the campaign and. to date, this game has been played more than 6.9 million times and has had more than 3.8 million Unique Visitors.
Do you get enough?
With the catch phrase “Får du nok?”, which roughly translates into “Do you get enough?”, T-Viral, in cooperation with Unilever DK, has launched a game in the old tycoon style. The player needs to take control of 4 fruit stands and make money in a competitive environment. We got 4 well-known Danish actors to do the voice overs to make it even more fun!
The results were impressive to say the least, and independent research showed that people who had played the game were 40% more likely to trial the product than people who had been subjected to the rest of the integrated campaign across TV, print and outdoor.
Catch Time - on Time
Marketing B2B products and services using advertainment has always been tricky, but we think we have cracked it with our latest game for Maconomy. “Catch Time - on Time” is an addictive little game where you have to make sure that your people remember to fill in their time sheets on time or you won’t reach your break-even target and that means you’re going out of business. You can choose to play it in either advertising agency or consultancy mode.
Brat Invasion
Celebrate Christmas with Brat Invasion
Our little Christmas greeting has been the strongest example yet of the value of content when it comes to succeeding in viral marketing. With no link to enable players to send the game to a friend we have achieved outstanding results. When we launched the game we emailed it to about 300 people, submitted it to one discussion list and seeded it to 5 entertainment web sites. To date we have achieved more than 3.4 million game plays. Not bad for a campaign that we sent out on December 20th, 2005.
Why not PLAY BRAT INVASION NOW - and see the power of excellent advertainment content - link opens in a new window.
T-Viral Monster Invasion
NOW MORE THAN 5.1 MILLION GAMES PLAYED!
Just when you least expect it, London gets invaded by Monster Vikings…
This is a campaign to build awareness among brand owners and agencies about T-Viral. Play the game, pass it on to your friends, and just have fun while doing so!
STOP THE MONSTER VIKINGS NOW! - link opens in a new window.