Rock Star : INXS
TV Show - Brand Extension
Rock ‘n’ Roll Reality Show on Messenger
When CBS premiered the global rock ‘n’ roll reality show INXS Rock Star it wasn’t just on TV. We worked with MSN to deliver a cutting edge online presence to support the TV-show and showcase the opportunities of the MSN Messenger platform.
The package consists of a highly dynamic web site in Messenger featuring live news feeds, video clips and back stories. On the site Messenger buddies can compete in a fun rock star game where the players have to make it to the mike and perform a self-composed “song”.